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How Design and Imagery Can Increase Your Website Valuation


Image quality, placement, and website design are important to gaining conversions from your site’s traffic.

Amassing traffic to your site can be simple with pay per click (PPC) ad campaigns, but converting this traffic requires a completely different skill set. A conversion is any action completed by your traffic that leads them deeper into your sales funnel—completing one desired action after another until eventually purchasing your product or service (at least that’s the goal). Traffic signing up for your newsletter or downloading a recent PDF guide you published are examples that would be considered conversions.


The fact that you’re reading this blog means you understand the importance of including images in your content, and you know how to optimize your images for SEO. But few understand how these improvements and this knowledge can be used to increase their business valuation. It’s not only about changing the placement of the images, but finding different images that fit your brand. Before we dive into how all of this works together, let’s cover how online businesses are valued.

How to Increase Your Valuation with Web Design and Images


One of the biggest opportunities to increase your business valuation is performing conversion rate optimization (CRO) on your website. CRO is a systematic approach to figuring out what gets your traffic to complete a desired action (a conversion) on your website.

Increasing your conversion rate means the more your traffic grows, the more potential that traffic offers in converting to paying customers. When it comes to performing CRO on your website, however, you might not have any clue where to begin. In this post, we discuss the importance of web design and the images used on your site and how these things affect your business valuation. Let’s begin with your website design and how it might impact your multiple.


Your Website Design Matters


Having a clean, professional-looking website is key to gaining trust from new and existing customers within your market.

If your website looks muddled because of too much written content on the home page, and if the reader doesn’t get who you are and what you offer within a minute or less, you may end up losing their interest. Your website’s home page design should be easy to navigate and straightforward.


You should now have an idea of how you too can increase your website’s valuation using simple web design techniques and optimized image placement. If you’re curious about what your online business is worth today before making any of the CRO improvements mentioned here, head over to our free valuation tool to compare what other businesses similar to yours are being sold for. Knowing what your business is worth today will give you direction for the improvements needed to increase your monthly net profits through optimized web design and imagery.